YOUTUBE STORIES STICKERS
Stickers are an easy way of adding charm, character, and production value to your video.
When I joined YouTube, the in-house sticker packs were in need of a refresh. In tandem with Anyways, I led art direction of our English sticker pack, as well as seven additional localized packs.
For the localized packs, we paid homage to the respective language by hiring artists from that region to celebrate their culture, ensure authenticity, and prevent translation issues.
launch—2019
role—Creative/art direction
art direction—Jesse Lefkowitz
creative partner—Anyways
senior creative producer—Ellen Turnill Montoya
illustration—Juan Molinet, Kyle Platts,
Zlata Ziva, Katya Dorokhina, Leandro Assis, Alvaro Chan, Downtown Mix Juice, Yutaka Nakane, Sandhya Prabhat, Ahmed Al Azazy
before
after
localized stickers