WAYMO HALLOWEEN
A car that drives itself sounds spooky, but what if we could conjure delightful surprises along the way?
I was approached by Waymo to work on their first in-car themed campaign aimed to differentiate their brand, make the overall rider experience more enjoyable, and create spontaneous delightful moments throughout the rider journey.
Using Halloween as the first pilot test, I pitched multiple artistic directions, modeled/textured 3D assets for their realtime rendering engine, and crafted hero animations that played throughout the ride experience.
launch—September, 2024
role—Creative direction/motion design
UX lead—Maria Moon
engineering—Soojung Lee